finding new perspectives in a changing scene
The history of dance music and predictions about its future has been told through the lens of a largely homogenous group of EDM artists since the early aughts. It’s a scene marred by associations with bro culture and drugs. Yet, it’s one of the only genres making money and the festivals continue to grow. But the brostep of EDM’s yesteryear is dying, the audience is changing, and the sound is going through a massive transition. The tastemakers and drivers of the industry are elsewhere.
It’s Past My Bedtime, Dude
is a bi-weekly podcast available on Spotify, Apple Podcasts, and YouTube. The podcast centers on interviews with the people leading a movement changing dance music right before they go on stage. With backstage energy, the discussions are animated and provide transparency on the culture. The podcast highlights the breadth of diversity within dance music, challenging the persisting narrative regarding who the genre is for. IPMB began as a segment on Suspended in Acid to expand its listenership, but its popularity called for reformatting for wider distribution.
✓ Asset Creation
✓ Brand Strategy
✓ Audience Segmentation
✓ Optimizing Podcast Discoverability (SEO)
✓ Multi-Platform Marketing Campaigns
✓ Talent Booking
✓ Audio Production
✓ Content Writing
✓ Measuring Performance
✓ Interviewing
Suspended in Acid
is a weekly radio show on Radio Western broadcast to over 1.5 million people dedicated to techno music. The show engages in conversations about techno’s history and resurgence and includes a live mix of new tracks.
✓ Brand Style Guide
✓ Social Media Strategy
✓ Cross-Platform Distribution Optimization
✓ Social Media Copywriting
✓ Show Scripting for 55+ Episodes
✓ Show Production for 55+ Episodes
✓ Audience Research
✓ Data Analytics to Guide Episode Subject Matter
✓ Audio Editing