EDUCATION

Masters of Business Administration (MBA), Ivey Business School, Western University March 2021- June 2022

User Interface Design Certificate, Brainstation Toronto   Jan 2019 - April 2019

Honors BA (Media, Information, & Technoculture), Western University Sept 2014 - June 2018

Accelerated Spanish, Taronja Spanish School Valencia May 2017 - July 2017

WORK EXPERIENCE

Co-Producer & Host, Radio Western Oct 2021 - Present

• Established brand messaging by researching target audience online & A/B testing social media posts, upping click-through rate 2x

• Directed campaign planning built on listener insights and trends, efforts led to show leading streaming listenership within 6 months

• Roadmap weekly topics, research, and develop engaging scripts for 55+ episodes, distilling complex subjects into simplified segments
   

Product Manager & Co-Founder, Ikigai May 2021 - Oct 2022

• Headed product discovery by performing primary/secondary research to identify customer pain points, market whitespace, and build user stories 

• Evaluated requirements using RICE framework with Development Lead, facilitating prioritization and planning of 3 features from 8 

• Designed production prototype in Figma after conducting prototype usability testing with 12 users 

Product Marketing Manager, Evron Computer Systems Corp. Jan 2019 - March 2021

• Achieved buy-in from senior executives on product growth strategy by presenting strategic needs for features and re-designs based on competitor analysis, market insights, and product experimentation KPIs, lifting product engagement 1.5x & market share 

• Shipped 3 products, driving cross-functional teams with product briefs, OKRs, go-to-market plans, joint product roadmaps while shaping messaging and marketing collateral, raising product adoption 15%; 2 products acquired by Epicor 

• Reinvented digital customer journey with new touchpoints to enhance omnichannel experience (website, personalized emails, blog, events, social media), led process change management for sales team, growing marketing qualified leads 44%

• Improved ROI on cross-platform advertising using multivariate testing to find outperforming strategies, dropped ad spend 34%

• Led migration to new CRM, connecting siloed infrastructure (managed team of product owner, UX designer, and engineer),
  automating customer segmentation and drip campaigns which multiplied marketing operations speed 8x 

Marketing & Communications Associate, Forest City Film Festival         July 2017 - Nov 2017

• Crafted PR plan with the Public Relations team, participating in live press junkets, press kit writing, and A/B testing content to iterate strategy for brand reach, springing a 4x increase in engagement across all social channels 

• Organized marketing timelines for a portfolio of films requiring coordination between internal stakeholders, filmmakers, partners, distributors to activate audience strategy

• Spearheaded influencer campaigns, driving festival hype and ticket sales 18% 

Digital Marketing Researcher, Open Media                 Jan 2018 - May 2018

• Researched market stakeholders to identify influencers on campaigns related to NAFTA and TPP

• Tracked all marketing KPI’s for digital assets and provided insights on what issues related to internet accessibility followers are motivated to engage with

Summer Intern, Married To Giants and Wingman VFX   May 2016 - July 2016

• Shaped briefs with clients, detailing ad placements, strategy, & goals guiding approach

• Sourced & edited media for 11 TV and digital ads for clients like Comedy Central, RBC, Ford, Toronto Maple Leafs

EXTRAS

Product Manager, Cue Oct 2022- Present

Product Designer, Civic Tech TO August 2020 - Present

Skills: Python, Sci-kit Learn, SQL, Tableau, Pandas, Matplotlib, Seaborn, Figma, Adobe Creative Suite, Microsoft Excel, Monte Carlo Simulation, Wordpress, Google Analytics, Google AdWords, Hubspot, Hootsuite, Agile Methodology, Stakeholder Management

Languages: English, Hindi, French, Spanish

ACHIEVEMENTS

Richard Ivey Excellence Award (Scholarship), 2021

Microsoft Women In Technology Scholarship, 2019

Vice President Academic, Faculty of Information and Media Studies @ Western University, 2017-2018

KINO Film Journal, Published Academic Paper, 2018

Global Opportunities Scholarship, 2018

Explore French Language Scholarship, 2018

Undergraduate Award (Social Policy), 2017

CERTIFICATIONS

Acumatica Marketing Specialist (No Expiration) 2019

Advanced Python (Udemy) 2020

JIRA Fundamentals (No Expiration) 2021